A partnership with a purpose

Building stronger communities through golf and the PGA TOUR

A partnership with a purpose

Building stronger communities through golf and the PGA TOUR.

Community Impact

Driving good energy

TOUR Championship announced a record $7.2 million charitable donation from the 2024 tournament, up from $6.9 million in 2023.

With the support of its Proud Partners Southern Company, Coca-Cola and Accenture, the TOUR Championship has now raised more than $63 million for local nonprofits since the event was first staged at East Lake Golf Club in 1998, including its five charitable beneficiaries: East Lake Foundation, First Tee – Metro Atlanta, Focused Community Strategies, Grove Park Foundation, and Purpose Built Schools Atlanta.

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2024 TOUR Championship

Driven by Good Energy

Southern Company has a longstanding partnership with the PGA TOUR, serving as a Proud Partner of the TOUR Championship, the Official Energy Company of the PGA TOUR and presenter of the Payne Stewart Award. This platform provides a partnership for Southern Company to ensure good energy makes a lasting impact in the Atlanta community and far beyond.

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Sustainability

TOUR Championship recognized for commitments, actions, and progress in sustainability- International certification achieved for the first time in tournament history.

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Community Impact

As Education Patron of the First Tee School Program, we’re bringing what’s good about the game to more than 700,000 students annually in 1,400 schools. Through this partnership, we are building brighter futures.

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Driving Opportunity

Golf is a game that mirrors the values we hold dear at Southern Company. That’s why we’re proud to partner with organizations that are investing in equity and making the sport more accessible for everyone. Together, we’re driving change and providing opportunity both on and off the course.

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Recent News

Clean Energy

Southern Company and PGA TOUR partner to power TOUR Championship with 100% renewable energy for third consecutive year

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Brandt Snedeker holding Payne Stewart Award

Payne Stewart Award

Brandt Snedeker is the 2024 Payne Stewart Award recipient

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Community Impact

Purpose Built Schools Atlanta is transforming futures and communities.

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Driving Opportunity

Southern Company announces official partnership with U.S. UNDERRATED Golf Tour

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The Official Energy Company of the PGA TOUR and Proud Partner of the TOUR Championship